Benefits of Social Media (like TikTok) for Farmers:
Like it or not, social media platforms like TikTok are here and are a part of many of our lives - directly or indirectly. People are find ways to use social media for ways that can benefit our lives and also cause great detriment to our well-being. Most people probably never thought agricultural topics would make it on a platform like TikTok, but that could be further from reality. As you know (if you're reading this blog post), farmers are some of the most innovative people there are!
So, whether or not you use TikTok - either by promoting your farm or practice or just scrolling through your favorite accounts - let's go through some of the benefits and possible harms of social media, some of the top 10 current agriculture-related TikTok accounts you may want to follow and finally the top trending hashtag (#) topics to get you going.
- Reaching a wider audience: TikTok's massive user base allows farmers to connect with consumers directly, showcasing their work, dispelling myths, and building trust.
- Marketing and branding: Farmers can use TikTok to promote their products, attract new customers, and build a strong brand identity.
- Education and knowledge sharing: Sharing their expertise and experiences on TikTok allows farmers to educate the public about food production, sustainable practices, and the realities of farm life.
- Community building: TikTok provides a platform for farmers to connect with other farmers, share tips and advice, and build a supportive community.
- Innovation and collaboration: Engaging with the online farming community can expose farmers to new ideas, technologies, and potential collaborations.
Impact of Social Media on Modern Farming:
Positively:
- Increased transparency and consumer trust: By giving consumers a glimpse into their daily lives and practices, farmers can build trust and understanding amongst the public.
- Enhanced marketing and outreach: Social media helps farmers reach a wider audience, promote their products, and connect with potential customers directly.
- Spreading knowledge and best practices: Farmers can share their expertise and experiences with other farmers, leading to innovation and improved farming practices.
- Building a sense of community: Social media helps connect farmers with each other, fostering a sense of community and support.
Negatively:
- Misinformation and negativity: Social media can be a breeding ground for misinformation about agriculture, and farmers may face online negativity or criticism.
- Comparison and unrealistic expectations: Comparing oneself to others online can be harmful, leading to stress and unrealistic expectations for what farming should be.
- Time commitment and pressure to perform: Maintaining an active social media presence takes time and effort, which can be challenging for busy farmers.
- Over-reliance on online validation: Focusing too much on online approval can detract from the intrinsic satisfaction of farming and connecting with one's land and community.
Here Are Some of the Top Agriculture and Farming TikTok Accounts to Follow:
1. Shay Myers (shayfarmkid):
- Link: https://www.tiktok.com/@shayfarmkid?lang=en
- Why follow: This young farmer offers a relatable and humorous take on rural life. He covers everything from calving season to tractor repairs, showcasing the realities and joys of modern farming with stunning videography.
2. TR Jones (trjonesagriculture):
- Link: https://www.tiktok.com/@farmerreiss/video/6948532611367161093?lang=en
- Why follow: TR, a fifth-generation farmer, uses drone footage and catchy music to paint a breathtaking picture of modern agriculture's scale and beauty. His passion for the land and sustainable practices is truly inspiring.
3. Farmer Tyler (farmer.froberg):
- Link: https://www.tiktok.com/@farmer.froberg?lang=en
- Why follow: Seeking practical farming tips and tricks? Look no further than Farmer Tyler! This fourth-generation farmer shares his expertise on everything from raising livestock to growing crops, making his account a valuable resource for aspiring and seasoned farmers alike.
4. Michelle Squirrely (the_squirrelly_farm):
- Link: https://www.tiktok.com/@farmtheoryni/video/7312081311349411105
- Why follow: Prepare for cuteness overload! Michelle's farm is a haven for adorable animals, from playful goats and miniature donkeys to fluffy kittens and cuddly bunnies. Her heartwarming videos are guaranteed to melt your heart.
5. Hannah Jackson (jacksonfarmtn):
- Link: https://www.tiktok.com/@theredshepherdess?lang=en
- Why follow: If you're curious about the science behind agriculture, Hannah's your go-to! This plant pathologist uses engaging experiments and clear explanations to demystify complex topics like soil health and plant diseases. Her infectious passion for science and agriculture is inspiring.
6. Ag with Emma (agwithemma):
- Link: https://www.tiktok.com/@agwithemma?lang=en
- Why follow: Emma expertly blends education and entertainment, using vibrant visuals and relatable humor to explain agricultural concepts and advocate for sustainable practices. Her positive energy and dedication to making agriculture accessible are truly inspiring.
7. NY Farm Girls (nyfarmgirls):
- Link: https://www.tiktok.com/@nyfarmgirls?lang=en
- Why follow: Sisters Anna and Ashley offer a front-row seat to life on their family-run dairy farm in New York. From milking cows to raising calves, they showcase the hard work and joys of farm life with stunning visuals and infectious enthusiasm.
8. Farmer Andy (big_farmer_andy):
- Link: https://www.tiktok.com/@big_farmer_andy?lang=en
- Why follow: Get ready for some laughs from across the pond! Farmer Andy from the UK tackles serious topics like animal welfare and unfair farm prices with humor and honesty. His genuine personality and dedication to his work make him a likable and informative voice in the agricultural community.
9. Charlotte Ashley (charlotteashleynz):
- Link: https://www.tiktok.com/@charlotteashleyfarm?lang=en
- Why follow: This sixth-generation rancher takes you on a journey through the Australian outback, sharing the challenges and rewards of raising cattle and horses. Her stunning scenery and captivating storytelling will leave you mesmerized.
10. Peter (peteragri):
- Link: https://www.tiktok.com/@peterdelag?lang=en
- Why follow: Peter's account is a visual feast! This Dutch farmer uses drone footage and creative editing to capture the beauty and scale of agriculture in breathtaking ways. His videos are a true testament to the artistry and dedication of farmers worldwide.
Top Hashtags for Farming-Related TikToks:
- #agtok
- #farmlife
- #agriculture
- #farmer
- #farming
- #rurallife
- #animals
- #crops
- #sustainability
- #gardening
- #food
- #tractor
- #harvest
- #marketgarden
- #fieldwork
- #dairyfarm
- #cattle
- #sheep
- #poultry
- #organic
Remember, using a mix of popular and niche hashtags can help you reach the right audience and get your content seen.
- Consider your interests! Some accounts focus on specific animals, crops, or regions, while others offer a broader perspective.
- Don't be afraid to interact! Leave comments, ask questions, and participate in discussions to connect with the farming community.
Overall, social media like TikTok can be a valuable tool for farmers, but it's important to use it strategically and be aware of both the potential benefits and drawbacks. By leveraging its reach for education, community building, and marketing, farmers can use TikTok to their advantage and connect with a wider audience about the important work they do.